COWES Week has found a new major sponsor for the world-famous Isle of Wight sailing regatta.
The peer-to-peer lending company Lendy has signed a three year deal as headline sponsor, starting with year's event, which takes place from July 29.
The company has more than 16,000 investors and has provided more than £320 million in lending to property developers.
Phil Hagen, Regatta Director at Cowes Week Limited added: "The new sponsorship with Lendy will reap significant benefits for Cowes Week. Having a partner with such a close understanding of our regatta will allow Cowes Week Limited to press ahead with plans to further improve the experience for both competitors and spectators.
"We will now be able to implement plans that will improve the competitor on water communication and support the race management team."