PEPPA Pig will make a special appearance at the Isle of Wight Festival as part of a charity partnership with Save the Children.

There will be a pop-up charity shop on site at Seaclose Park, Newport, and a Save the Children bungee jump, where daredevil festival-goers can jump 160ft for free if they raise more than £150 for the charity.

As a special treat for children at the event, Peppa Pig will be making an appearance in the Kids' Zone.

The Isle of Wight Festival's commercial director, Caroline Giddings, said: "We’re delighted to have Save The Children on board this year as our national charity partner to help raise funds and awareness for the wonderful work they do. It’s such an amazing charity."

Save the Children is an international charity that fights for a better future for children around the world, including those living in conflict zones.

The charity's director, Claire Rowney, said: "We are thrilled to be partnering with the Isle of Wight Festival this year. Save the Children fights every day to protect and support children no matter where they are born, so to have the opportunity to raise vital funds and mass awareness of the work we do at a festival of this size and calibre is a huge and very exciting opportunity for us."

The Isle of Wight Festival takes place between June 21 and 24, and the lineup includes The Killers, Depeche Mode, Kasabian, Liam Gallagher, The Script, Camila Cabello and Rita Ora.

This year marks the 50th anniversary of the first Isle of Wight Festival at Ford Farm, near Godshill, which was headlined by Jefferson Airplane and featured performances by Arthur Brown, The Move, Tyrannosaurus Rex, Fairport Convention and The Pretty Things.

For further information and tickets, and to register for the bungee jump, visit www.isleofwightfestival.com