In a hard hitting statement, Camden Rover in Addiscombe Road said that it would maintain the servicing of all Rover cars for at least 10 years and honour the three-year warranty.

Dealer principal Steve Wood urged residents to back the ailing manufacturer which is being sold by BMW.

"It's no good people throwing their arms up in the air over the whole sell-off affair if they then go and buy a car that is not a Rover," he said.

"While people may be concerned about the ownership of Rover Cars, we can assure them it will in no way effect the quality of our products or the service we offer."