Print, copy and design company Kall Kwik has launched a new business education initiative, and as part of it has produced two free information booklets.

The initiative aims to provide advice about the crucial role visual communications play in projecting the right image for a company and making a positive impression on potential and existing customers.

It has been launched in response to recent research which suggests more than 40 per cent of business people feel nervous or anxious about speaking in front of groups.

Proper preparation and effective visual aids can help to reduce this fear by about 75 per cent.

The free booklets look at the practical considerations needed to create a good impression and develop an advantage over competitors.

"Visual messages represent around 90 per cent of any communication process," said Kall Kwik managing director Nigel Toplis.

"By sharing our expert knowledge in visual communication we can help companies in south west London achieve success in their own particular areas of business."

If you are in business and would like free copies of the booklets, contact or visit you nearest Kall Kwik Centre.