LETTERS From John Mills, Partnerships for Renewables, London:
YOU ran a story (CP, 11-10-13) about the recent telephone poll of residents in and around Parkhurst on the Camp Hill wind energy proposal, which found that 61 per cent of those questioned were in support of the plans.
I wanted to respond to some of the comments made in response to the County Press website report that sought to question the validity of the research.
The phone numbers called in the areas PO30 1, PO30 2 and PO30 5 were randomly generated so that no names or addresses would be attributable. The first question was to make sure people lived in the target areas. Those outside of these areas were screened out.
Quotas were set for each postcode area to ensure a good sample size within each area, and importantly, to interview more people from the Parkhurst area, ie those living closest to the site.
Quotas were also set on the basis of gender and age, in proportion to the census returns for those areas.
When a respondent lives within the three postcode areas, the interview would only ever terminate early in the instance that one or more of the quotas had already been filled.
It’s also worth pointing out that the company we commissioned to carry out the poll — JRA Research — is a Market Research Society partner and accredited to the Market Research Quality Standards Association.
The questionnaire used and the methodology used were all in line with industry best practice.
The sample size JRA Research aimed for was for 250, although 274 interviews were done in the end to ensure the results were properly representative and that the right balance was achieved across the three areas and across the age groups.
The results showed a very clear majority in favour of the proposal.