?A £1.1 million budget for marketing the Isle of Wight as a tourist destination was announced last night (Thursday).
David Thornton, chief executive of Visit Isle of Wight, the Island's new tourism marketing organisation, said the money woukld be used to spread the message effectively about the wonders of the Island.
He was speaking at a reception at the Hambrough Hotel, Ventnor, and said the best part about the investment was that although the Isle of Wight Council had contributed to the marketing budget, much of the money had come from the private sector.
He thanked Isle of Wight Chamber of Commerce, Tourism and Industry members for their part in supplying the cash.
The reception was held to celebrate the Michelin-starred Hambrough becoming members of the chamber.
Zoe Stroud, of the chamber, welcomed The Hambrough and Tom Riby, from the Hambrough, said these were exciting times for the business, which has plans to re-open the Winter Gardens as a 35-bedroom hotel in April 2014.
Mark King, of Level 42, was among the guests and was welcomed to Visit Isle of Wight's ambassador scheme as the Island's music ambassador.