£1m to market the Island

By a County Press reporter

Friday, January 25, 2013


£1m to market the Island

Visit Isle of Wight chief executive David Thornton. Picture by Robin Crossley.

A £1.1 million budget for marketing the Isle of Wight as a tourist destination was announced last night (Thursday).

David Thornton, chief executive of Visit Isle of Wight, the Island's new tourism marketing organisation, said the money woukld be used to spread the message effectively about the wonders of the Island.

He was speaking at a reception at the Hambrough Hotel, Ventnor, and said the best part about the investment was that although the Isle of Wight Council had contributed to the marketing budget, much of the money had come from the private sector.

He thanked Isle of Wight Chamber of Commerce, Tourism and Industry members for their part in supplying the cash.

The reception was held to celebrate the Michelin-starred Hambrough becoming members of the chamber.

Zoe Stroud, of the chamber, welcomed The Hambrough and Tom Riby, from the Hambrough, said these were exciting times for the business, which has plans to re-open the Winter Gardens as a 35-bedroom hotel in April 2014.

Mark King, of Level 42, was among the guests and was welcomed to Visit Isle of Wight's ambassador scheme as the Island's music ambassador.


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Displaying the last 10 of 32 comments - Show All Comments

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by James Ratcliff

27th January 2013, at 23:55:47

Change is inevitable no matter where you are. Industrial estates are popping up everywhere, not just on the island. I tend to avoid going into towns unless I have to. I prefer the tranquility of being out in the sticks.

I have to admit, retirement homes and commercial property don't go well together though.

The problem with trading estates is that the big shops often found on them on them rape the custom from the small sole traders in towns and cities causing them to close down and then when sales slump in the big store they simply pull out or fold and leave a community with nowhere to get said products from.

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by Mike Crowe

27th January 2013, at 23:13:45

24/7/365 not 2

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by Mike Crowe

27th January 2013, at 23:13:04

James until I am proved wrong, I am certain that the Isle of Wight Council is trying to kill tourism and swing more to design and manufacturing and residential, especially as a retirement venue. The income for the Council will be more and the trade will be 2/7/365 once this recession is over.

I think you have got to look back 60 years, which I can, look at what is happening and look forwad 60 years as I explained on an earlier posting and what do you get???????????????

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by James Ratcliff

27th January 2013, at 22:22:28

Hi Mike

No I haven't. I would have thought/expected the council would read comments made on here off their own back.

We had intended to move to the island in a few years time but are now re-thinking as the council on the island seem to be hell bent on hitting the self destruct button

Tourist information offices are the places that the council would get feedback from visitors to the island. What have they got right, what needs changing etc. By closing the tourist information offices it clearly shows the council what they think of us outsiders, our thoughts and our money.

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by Mike Crowe

27th January 2013, at 20:15:40

James have you copied this to the Council?

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by James Ratcliff

27th January 2013, at 19:07:10

I really hope that the council get off their backsides, find an appropriate adult to read the comments made on here to them and then take some action to remedy them before it's to late.

Myself and the other half have been regular visitors to the island for a number of years. We used to visit the tourist information offices and buy maps; until you closed them down.

We used to buy island wide visitor parking permits; until you took them away and tried to get us to buy one for just a small area at over inflated prices.

We used to use the public conveniences; you know, the ones that you closed and that you can't ask the locations of open ones in the tourist information centres because as already stated they are closed too.

We used to enjoy driving the tennyson trail; until you closed it to vehicles.

Although we enjoy exploring the nooks and crannies of the island we also enjoy the drive, view and sunsets found on the military road.

we won't be back once it closes

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by Mike Crowe

27th January 2013, at 18:22:49

Valerie, I think the expression is ........... "Can I phone a friend?"

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by Valerie Ching

27th January 2013, at 16:41:33

Please explain to a bear of small brain - me - how this works. The IW council closes tourist offices, public lavatories etc then contracts for private finance to do tourism. Then the IW council pays the private tourism money although it has already contracted it out Much talk of DMOs, then a marketing big cheese from off the island is employed to bang the drum. The chamber of commerce is so busy diversifying being chamber health, tourism etc that apparently it has no time to answer its phones (letters page of CP) Here's an idea. Why not take all the money IW council has to throw at marketing the island, get B and Bs owners, tourist attractions and self catering accomodation people to bid for a share to fund one part time or full time job at their places and then let these enterprises do their own marketing and promotion. These jobs are spread around the island where they are needed. And it will help to keep the island rural - our principal and diminishing asset in my view .

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by Mike Crowe

27th January 2013, at 12:35:42

Doreen and Lee
The Island is going Residential and Industrial
Just think and look back 60 years.
Ones I know about
Merrie Gardens Estate
Spithead Business Centre
Lake Industrial Way
The whole of Tesco Estate on Ryde Airport
College Farm Industrial Estate
Silver Trees Housing
Prospect Road Industrial Estate
Somerton Industrial Estate
Perone Way and Jeals Lane Estate
Culver Way Yaverland
Rink Road Industrial Estate
Great Preston Road Industrial Estate
Infill housing everywhere
Winford Estate
Medina Way and St George’s Way
Newport Football Club and Ground
Lowtherville Estate
Wroxall Estate
Ventnor Station Industrial Estate
Carisbrooke Housing Estates
York Avenue and East Cowes Estates
Any reason why the same amount of virgin land is not built on in the next 60 years?
And then doubled again in the following 120 years?
‘ not to worry we won’t be here’ but the third generation of your families will be.
What are you leaving them?

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by Doreen Stevens

26th January 2013, at 23:15:43

Whilst I think its wonderful that someone is going to invest money to promote the Island, but what have we got to offer tourists, run down roads, no toilets, closed shops, the neglect of the Island is becoming more and more apparent, we need to invest in sorting these problems first.

Any views or opinions presented in the comments above are solely those of the author and do not represent those of the Isle of Wight County Press.

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