Artist's impression of how the proposed Isle of Wight Asda store could look.
SUPERMARKET giant Asda has revealed its plans to connect its proposed new store on the outskirts of Newport with the town centre.
The company told the Isle of County Press it planned an improved pedestrian/cycle route and a shuttle bus service for the link from the proposed store in St George’s Way.
The details were released today (Friday) as Asda said the project would create 450 jobs on the Island.
Asda said it is committed to start work as soon as possible but said the opening was at least two years away. The CP understands the plans could go before the Isle of Wight Council’s planning committee in February or March.
An alternative scheme for a store, put forward by the owners of the neighbouring St George’s Park, South Coast Leisure (SCL), may also be on the agenda.
Asda’s head of property communications, Doug Wilson, said: "Our project is the only one that guarantees an Asda on the Isle of Wight.
"Both sites are equally accessible from the town centre by pedestrians and cycles and will be by public transport when new bus stops are installed."
He added: "Most importantly, the alternative proposal is an outline application for a retail superstore, not an Asda.
"We have no contract and no relationship with the owners of the football ground. If the proposal is successful, the site could be sold to any retail investor.
"Moreover, the alternative proposal requires land owned by the Isle of Wight Council, for which Asda already has a contract."
The shared pedestrian/cycle route from St George’s Way to Pyle Street would follow existing footways along St George’s Way — where there would be a new toucan crossing — St George’s Approach, Medina Avenue, Church Litten and Town Lane.
Banner poles would line the route for use by the Isle of Wight Council and Newport town centre for promotional messages.
Asda would also fund a bus link between the store and the town centre for up to three years.
Also included is a proposal to improve the N9 woodland pedestrian route, from Pan Lane to Home Meade, and a commitment to promote the town centre in the Asda foyer area.
The woodland link would feature a timber board walk, with timber sculptures and interpretation boards.
As previously reported, SCL has submitted alternative plans for a supermarket on the football ground.
It would use cash from the development to build a new ground on the adjacent council land.
Those behind the idea say the project offers more benefits to Islanders.