Left, Jane Hawksley (lactation consultant) leading the group with (back left) Jo Aspden (Baby Friendly project lead midwife), Eleanor Bell (public health lead for children) and Cllr Phil Jordan (member for public health).
SEVEN mums have been trained to become breastfeeding peer supporters to help new mothers at Isle of Wight Children’s Centres.
The scheme, funded by Public Health, aims to give new mums the confidence to breastfeed by receiving guidance and encouragement from fellow mothers who understand the physical and emotional challenges of breastfeeding.
The newly trained peer supporters, who have been recruited and supported by the Children’s Centres, will work closely with centre staff and health professionals to promote breastfeeding which is the best option for babies and mums, both in terms of nutritional benefits and developing close bonds between mother and child.
Cllr Phil Jordan, the Isle of Wight Council’s executive member for public protection, presented certificates to the volunteer peer supporters.
He said: "This is the first time we have had a dedicated team of peer supporters working on the Island. I am sure they will play a valuable role in providing emotional and practical support to new mums alongside the health professionals."
The presentation, on Tuesday, was staged to coincide with Breastfeeding Awareness Week which is run by the Department of Health.
The aim of the campaign is to raise awareness of the health benefits of breastfeeding, to increase social acceptance of breastfeeding and promote support for breastfeeding.
Eleanor Bell, senior public health development commissioner, said: "Public Health is supporting local services to deliver the Unicef 'Baby Friendly’ initiative which works to promote and protect breastfeeding and improve mother and baby relationships."