Cash mob surprise for Isle of Wight business

By David Newble

Published on Friday, November 30, 2012 - 14:59


Cash mob surprise for Isle of Wight business

The Isle of Wight's first cash mob on their visit to Trade Winds. Picture by Robin Crossley.

THERE was an unusual boost for one Isle of Wight business this morning when a group of shoppers descended on the store for the Island’s first cash mob.

Shoppers flocked en masse to the Trade Winds Global Gifts shop in Scarrots Lane, Newport, each determined to spend at least £5 in the shop.

The cash mob idea, which originally took off in the United States, was the brainchild of Julie Jones-Evans, owner of Dragonfly in Newport and her friend Lyn Blackledge who runs Wightbuzz, a networking group which supports small businesses on the Island.

Word was spread about the plan using social media, including Facebook and Twitter.

Trade Winds' tills rang-up £100 worth of sales in just ten minutes as around 20 eager buyers crowded into the store.

Julie, who sits on the Isle of Wight Council, said: "The idea is to stimulate the local economy. When people spend money locally, the money spent tends to get recycled locally.

"I hear complaints that there are closed shops and more and more charity shops in the town. It is a way raising the profile of local stores.

"There are these great shops out there and we should just use them."

Sheila Ferguson’s husband, Ian, who was serving in Trade Winds at the time of the cash mob said: "It was completely unexpected.

"We have ended up with one of the best days of the year in the shop so far. It is quite a small shop and to have 20 people in there all at one time, swell they could not all fit in."



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