The Yanks are a coming - or at least the elite American software houses and their highly- trained, IT-literate employees, could be coming soon.

A major marketing drive, pitching the region as the ideal springboard into Europe, has been launched, targeting high-tech American firms.

Concentrating on the state of Massachusetts, the telemarketing and events campaign aims to persuade the IT industries of Boston's "Technopolis" that the south east business environment is perfect for their skills and knowledge-based requirements.

Karen Yeoman's, chief executive of SERIL, said: "We have a highly qualified and skilled workforce to offer."

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