FAMILY fun will be at the heart of Asda Isle of Wight's Children in Need event.

It takes place in the Newport store today (Friday) at 10.30am and the activities will centre around BBC Children in Need and Asda's new campaign - 'the Power of Play'. It champions the importance of play in child development and aims to inspire new ideas for play using everyday household items.

Asda Isle of Wight's Community Champion, Clare Jones, said: "We'll have lots of different games for adults and kids to get involved in, including tombola, Pudsey colouring-in activity sheets and childhood favourite - noughts and crosses - as well as prizes up for grabs.

"The community board in store will also have eight playcards, free to customers, which will show them how to create easy and fun games, to play with their children, from everyday items found in the supermarket.

"From making musical instruments and building dens to creating a farm scene and space station - we have it covered! Make sure you pop the date in the diary and come along to help a brilliant cause."