SOUTHERN Vectis is set to cut its fares on the route 1 service between the Stag Inn, Parkhurst, and Newport by £1 for a trial period between November 11 and Christmas Eve.
Bosses at Southern Vectis said the price drop has come about about following a study commissioned by parent company, the Go Ahead Group, which highlighted the fares were expensive.
The new fare is designed to see if lower prices encourage more people to travel by bus.
Ed Wills, operations director for Southern Vectis, said a discount of £1 is to be offered on single fares from bus stops on the route between Newport Bus Station and the Stag Inn, making an adult single fare £1.50 on that section at any time of day, which will be a bonus to Parkhurst residents.
He said: "Off-peak travellers in Cowes or Newport on any part of the route 1 service will also be able to take advantage of a day return adult ticket. The return fare will be £5.50 making a saving of more than 20 per cent compared to two single fares when travelling after 9am on weekdays or any time at weekends."
He added: "We hope to see a boost in passenger numbers so we can consider the viability of extending these special fares into the New Year. Many people who use route 1 already make savings through the purchase of our key smart card fares based on the favoured freedom cards."
For more details, see the company’s website www.islandbuses.info