Cycling events, such as the Isle of Wight Cycling Festival (pictured above) could help bring more tourists to the Isle of Wight. Picture by Laura Holme.
CYCLISTS could hold the key to tourism success for the Isle of Wight, according to the man charged with boosting numbers of bike-riding visitors.
Tom Ransom has been appointed by tourism body Visit Isle of Wight (VIOW), thanks to the Isle of Wight Council's successful Local Sustainable Transport Fund bid.
Tom, who moved to the Island from New Zealand — where he was involved in its national cycle trail scheme — said: "Cycle tourists are looking for high-end accommodation and back-up services like baggage transfers and they are prepared to pay well for it.
"It’s less about speedy Lycra super heroes, more about active over 50s using comfort bikes on four nights.
"That way they van relax and enjoy our stunning scenery and have lots of opportunities to stop and spend."
He is to host a Cycle Tourism workshop on February 18, when speakers will talk about cycle tourism examples from around the world.
The invite-only event is due to take place at the Bargeman's Rest. Anyone who would like to attend can contact Tom via firstname.lastname@example.org
This year’s Isle of Wight Cycling Festival takes place from September 14 to 29.