Hovertravel is among those to be supporting Go Orange in aid of Isle of Wight Independent Lifeboats.
THE Isle of Wight will turn a shade of orange today (Friday) in support of the Island's independent lifeboats.
The annual Go Orange Day fundraiser is taking place in aid of volunteer crews at Freshwater, Ryde and Sandown and Shanklin.
Schools, community groups, shops and individuals are supporting the event by organising orange-themed fund-raisers, from getting sponsored to wearing orange clothes to taking a bath in baked beans.
Mark Birch, operations manager of Sandown and Shanklin Independent Lifeboat and event co-ordinator for Go Orange Day, said: "We want everyone to know we are independent and need funding to keep going.
"If you visit the coast for a day out or holiday, you never know when you may have to call on lifeboat volunteers so to ensure they are there, please show your support."
The Sandown and Shanklin crew will be collecting money at Morrisons supermarket, Lake, and in Shanklin town centre on Friday and Saturday next week.
In Ryde, the crew will be at the Co-op supermarket and around the town, while more than 30 shops plan to create orange window displays.
Hovertravel is supporting the event with a cake sale at its terminal.
A free concert featuring the Camerata Choir and the John Clare Wind Quintet will be held at St Agnes Church, Freshwater, on Wednesday, with a collection for the Freshwater lifeboat crew.