NHS staff on the Isle of Wight have backed the #hellomynameis campaign calling on medical staff to introduce themselves to their patients.
The social media campaign was started by Dr Kate Granger, a consultant at an NHS Trust in Wakefield, who has terminal cancer.
She was struck by how medical professionals treating her regularly failed to introduce themselves to her.
"It is much more than common courtesy. It is about breaking barriers, building trust and rapport and really building that therapeutic relationship that is all important," said Dr Granger.
Isle of Wight NHS Dr Mark Pugh, who is based at St Mary’s Hospital, said: "We are delighted to support this campaign, which highlights the importance of treating patients as people and shows how the smallest things can make the biggest difference. As well asking staff to tell their patients their names, we’re also reminding them to introduce colleagues who are taking over an individual’s care following a shift change.
"That way, our patients and their families always know who is looking after them, which in turn will help them to relax and feel safe while in our care.
"We are also reminding staff to ask the patient how they wish to be addressed and ensure their name badges are visible at all times."
Find out more about the #hellomynameis
campaign in the video below: