PUB landlords and shopkeepers have been working with police in the fight to tackle drink-driving this Christmas.
Landlords and staff at licensed premises and shopkeepers have been urged to act if a customer is about to drink-drive, by dialling 999 or texting 80999 with details of the vehicle, location and direction of travel.
They were invited to a presentation at the Sands Hotel, Sandown, where Sgt Dave Sanderson and PC Martin Norman of Isle of Wight Roads Policing Unit spoke of their experiences dealing with the misery caused by drink-driving.
Sgt Mark Voller, alcohol harm and licensing sergeant for Hampshire Constabulary, said: "Locally there is a small, persistent minority who think nothing of drinking and then driving home. We need to be told about these individuals in order to prevent tragedy on our roads.
"We're also asking licensees to help deter customers from getting behind the wheel after drinking, either by offering designated drivers free or cheap soft drinks or provide them with information about local bus and taxi services."
Four Isle of Wight drivers have already been arrested as part of this year's Christmas drink-drive operations.
Sandown's Caulkheads pub manager, Carol Chiverton, said after the presentation: "I found the presentation very emotional, but it certainly hit home.
"Our pub is running a designated driver policy throughout the festive season. My bosses, staff and I have no worries at all about reporting a drink-driver. I hope all who attended will stay alert and pick up the phone or text to avoid any more fatalities."
A police spokesman said the seminar included a presentation about alcohol harm from Gilles Bergeron of the Isle of Wight Council's drugs and alcohol team and information to licensees about changes to law and practice affecting the local licensed trade.