MULTI-million pound plans to nearly double the size of an Isle of Wight supermarket, creating up to 50 jobs, have been unveiled.
Morrisons wants to increase the sales area of its store at Lake from 16,000 sq ft to 31,000 sq ft, with more checkouts, wider aisles, a larger cafe and a broader range of goods and services.
The plans also include improved vehicle access, with a new filter lane to the filling station to help reduce congestion at peak times and an additional exit lane to the Newport Road roundabout.
The extension, which will wrap around the front and one side of the existing building, will take away some of the current car parking spaces but an additional car parking area is proposed.
The extra space will allow the company to introduce more fresh food lines, which will be kept fresh with dry ice.
The company says its plans have had a thumbs-up from shoppers, who had their first opportunity to see and comment on the proposals at a two-day, in-store consultation.
One customer said: "It’s about time. Wider aisles would make it much easier to shop."
The Bradford-based supermarket chain, which took over the store from Safeway in 2004, hopes to lodge a planning application by Christmas.
The store will remain open during the works, expected to take seven months.
Last week, the company revealed a 2.1 per cent fall in sales nationally, in the third quarter up to October 28.
Critics have said core customers do not want gimmicks such as vegetables swathed in dry ice or exotic produce such as tinkerbell peppers, yellow courgettes and samphire.
But chief executive Dalton Philips said revamped stores had seen a four to six per cent rise in sales.
Artist's impressions of the proposed plans. The east elevation, top, and west elevation, bottom.