VIDEOAN AWARD-WINNING $15 million superyacht, dreamed up by an Isle of Wight-based marine designer and his father, is starring in an international advertising campaign for Japanese car giant, Mazda.
Orion Shuttleworth, from Gurnard, and his father, John’s, 42.5-metre trimaran, Adastra, has a starring role in Mazda’s European-wide promotion of its vehicles.
Adastra is featured in the campaign along with ground-breaking high-jumper, Dick Fosbury, the inventor of the Fosbury flop, who scooped a gold medal in the 1972 Munich Olympics with his innovative leap.
Orion said: "They were looking for companies and people who had changed the game within their industries. There are parallels between their approach to design and ours, particularly with regards to weight.
"At the moment, the advert is being shown in Europe but there is the potential for it to go worldwide. We were delighted to be considered for it."
Last year, Orion and John, who work in Sussex, won three Showboats design awards, named after leading American magazine, Showboats
, which writes about the superyacht market.
The father and son team won the Newcomer of the Year and Naval Architecture of the Year awards, and had a judge’s commendation for their exterior design and styling.
They received their awards at a glamorous prizegiving ceremony at the Monaco Opera House.
As previously reported, Adastra has been built for long-range ocean voyaging and is thought to be the most fuel efficient motor-powered superyacht in the world.
The huge trimaran has a maximum speed of 22.5 knots and is powered by a giant Caterpillar engine producing 1,150 horsepower.
The luxurious interior, which can house nine passengers and up to six crew, is made out of lightweight oak. The superstructure of the yacht is built of lightweight carbon fibre. It is owned by a wealthy Hong Kong family and was built in China.