By Emily Pearce
Sunday, August 25, 2013
EFFORTS are underway to bring together businesses and community groups in Cowes to promote the town as a top tourist destination.
Cowes Harbour Commission (CHC) has announced plans to invite all stakeholders — including Red Funnel, Cowes and East Cowes town councils, the yacht clubs and Cowes Yacht Haven — to a meeting, with a view to setting up a mini tourist board for the town. Led by the private sector, the intention would be to market Cowes to potential visitors.
Harbourmaster Capt Stuart McIntosh said CHC should renew its efforts to take the idea forward, since no action had been taken since it was first suggested — and positively received — last year.
"We need to invite them all to a meeting with the idea we come to an agreed way forward for a marketing initiative. It would need funding from all the stakeholders and a dedicated officer to take it forward," he said.
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by Pauline Alker
27th August 2013, at 13:18:31
I think that the island as a whole should be marketed by the Tourist Board. I've been holidaying on the island for around 50 years and I love it (as do my children and grandchildren). There is so much to do, it has lovely clean beaches, beautiful countryside with new walks to discover all the time, many children's activities BUT the towns have been neglected and left to run down so first time visitors may not return. The island is a beautiful place and investment should be made in the deteriorating areas. I believe a TV ad has been shown in the south of the UK, but what about the north? I will always continue to visit and promote the island from 'up north' but I can't do it on my own!!
by roger mazillius
27th August 2013, at 12:51:07
Yes Mike and the postal advertising slogans, "Come to Shanklin, the sunshine capital of the South Coast" or words to that effect with Ryde, Sandown and Ventnor all offering similar slogans in the late 60s early 70s.A specific town visitor attraction programme can be much better focussed and worthwhile.
by Mike Crowe
25th August 2013, at 17:19:07
Funny how things come round. I remember when Sandown 'advertised itself'. Shanklin, Sandown's great rival, 'advertised itself' as did Ventnor, Ryde etc etc etc. Seems we are to do it again. Funny that ........!!The worse thing ever done for the Isle of Wight was the setting up of the "Isle of Wight Tourist Board" the all embracing advertiser for the WHOLE of the Isle of Wight. Rather like the swallowing up of South Wight Borough Council and Medina Borough Council by the now "All Embracing" Isle of Wight Council. Anything outside the bit of the High Street Newport where the County Hall is ............................. doesn't exist
Any views or opinions presented in the comments above are solely those of the author and do not represent those of the Isle of Wight County Press.
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