FARMING minister David Heath MP will visit the Island on Tuesday to hear more about the 'I Love Isle of Wight Milk’ campaign.
Mr Heath is to meet some of the farmers involved in the campaign after an invite from Isle of Wight MP Andrew Turner during a recent dairy industry debate in parliament.
In another boost, the 'I Love Isle of Wight Milk’ campaign has attracted the cream of the culinary world — Michelin starred chef Robert Thompson.
The chef, well known for his support for locally sourced food and ingredients, said the campaign was a brilliant example of supporting our 'Wight Isle.’
He said: "How can you not support such a positive local initiative?"
His backing for Island produced, processed and packaged milk was welcomed by the chairman of the Isle of Wight Dairy Farmers group, Justin Birch.
He said: "Following the launch, last month, of our newly branded milk demand has been growing steadily.
"Southern Co-op who only recently started stocking our milk in their Cowes and Freshwater shops, is now planning to offer it in two other Island stores.
"Tesco report significant growth in demand and we are in serious negotiations with the other large Island supermarkets."
Island MP Andrew Turner said: "It is only just over three months since we launched the campaign at the Garlic Festival, so it is really satisfying to see the newly branded Isle of Wight milk on the shelves of so many shops and stores.
"Many people have made a point of coming up to me to say how glad they are to have the choice to buy Island milk and to congratulate us on the success of the campaign. Endorsements from high profile figures like Robert Thompson can only build on that success."