THE annual Isle of Wight Walking Festival has a new title sponsor.
Exodus Travels has signed up to support the event and, as part of the sponsorship, will be offering walkers the chance to win one of its holidays to Italy.
Organised by the Isle of Wight Council, the Walking Festival, from May 4 to 19, is the biggest of its kind in Europe and is now in its 15th year.
Elaine Cesar, the council’s senior events officer, said: "By having a firm which is well known for providing walking holidays supporting the festival, I have no doubt the popularity of the event with increase even further."
Ben Roseveare, marketing director of Exodus Travels, said: "I look forward to many special moments at the festival this year, from launching dedicated Exodus walks to organising a special evening event. We can't wait to get involved."
As part of the sponsorship, the firm will be offering the chance to win an eight-day walking holiday for two people to Italy's Amalfi Coast worth almost £2,000.
Details of how to enter will be online soon at the festival’s website — www.isleofwightwalkingfestival.co.uk
— and also in the official programme when it is published next month.
The firm will also sponsor individual walks during the event, with goody bags for those taking part in the walks. Details of these can be found on the website.
Meanwhile, officers from the council have just returned from promoting the Isle of Wight, the Walking Festival and the Isle of Wight Cycling Festival at the annual Outdoors Show, which was held at the London Excel Arena.