New tourism body to be launched

By a County Press reporter

Tuesday, November 13, 2012


A NEW tourism body for the Isle of Wight will be officially launched on Thursday, when plans for the future of the industry will be on the agenda.

The Isle of Wight Destination Management Organisation, Visit Isle of Wight (VIOW), will be unveiled at an invite-only event at Osborne House.

The organisation is partly funded by the Isle of Wight Council, with financial backing from the private sector, including Wightlink, Red Funnel, Blackgang Chine and Robin Hill.

VIOW chief executive David Thornton, a former head of marketing for Visit Peak District and Derbyshire, said: "We will announce a list of immediate actions to ensure that the Isle of Wight stands out as a must-see place to visit in 2013 and beyond.

"It’s been a very busy first four weeks of the organisation, and now it’s time to share what we’ve learnt and expect to achieve."

High profile Islanders and business people have been invited to the event including Michelin-starred chef Robert Thompson, Bestival curator Rob da Bank and IW Festival organiser John Giddings.

James Berresford, chief executive of the national tourist board Visit England, will be among the guests of honour.

He said: "The launch of Visit Isle of Wight is an exciting occasion, and we at Visit England will do all we can to support this new organisation.

"We have worked with David in his previous role, and look forward to working with him to develop a destination of distinction that can bring economic benefit to everyone who lives and works on the Island."

George Brown, IW Council cabinet member with responsibility for tourism said: "The council believes that the tourism industry is best placed to shape its own future and direction which is why we moved to create a private sector-led destination management organisation.

"I am greatly impressed with what Visit Isle of Wight has been able to achieve in only a few weeks and am confident that it will continue to grow from strength to strength.

"The Isle of Wight Council has committed substantial funds to the organisation which I consider to be money well spent in terms of supporting efforts to maintain the Isle of Wight as a first class and year-round visitor destination."

A week-long programme of drop-in tourism briefings for tourism providers across the Island will start on Monday at the Quay Arts Centre in Newport.


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by gary stevens

14th November 2012, at 16:38:46

The island suffers from lack of forward thinking ideas apart from the outstanding scenery world class,first class music venues and the best sunshine records of the whole of great britain.
what is need is bit of bullish attitude to sell the product .sell the island concept.we need a decent hotel in south wight like holiday inn ,also a small shopping mall.water theme park.and direct airport link with southampton airport heliport link during summer.make the island an excing to come and people would pay good money to come it not the ferry fares it not value for money due to lack of investment thats why cowes week is dying it attracting the wrong clientiale to many cheap tacky attractions stick to core quality ideas and attract people with the bucket and spade gang have long gone to spain and greece,so i hope this meeting achieves some good ideas .fortune favors the brave

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by LJ Parker

13th November 2012, at 21:25:08

At least they were smart enough not to give themselves a long-winded name and a stupid acronym ... Oh hang on a minute ! ... The Isle of Wight Destination Management Organisation, Visit Isle of Wight (VIOW).

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by William Sykes

13th November 2012, at 19:45:18

Yes, the council are really serious about encouraging tourism. They've made a start by saying that they are going to stop giving the 10% discount on council tax for second home owners. This, combined with the spiraling ferry fares will be the final straw for many people. Many islanders seem to think that 2nd home owners are all wealthy. This is not true, altho' of course some of them are. Most own small holiday type accomodation, bought instead of paying into pension plans that were going nowhere. Over the past 10 years we have seen hotels closing, or going to B & B status so they don't have to pay a chef, we've seen pubs closing, & most attractions on the island are frankly a joke. We have great affection for the island & it's residents & hope that tourism does recover. But it won't be achieved by driving away those people that visit all year. We use very few of the services that council tax pays for, & help keep ferry fares down, not to mention the employment of

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by Kevin Barclay-Jay

13th November 2012, at 18:57:41

"The council believes that the tourism industry is best placed to shape its own future and direction"...after watching this awful council destroy tourism, its nice to see them conceeding defeat. However there is nothing new to see on the isle of Wight...except derelict and destruction

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by Stephen Elliott

13th November 2012, at 17:00:29

Until we achieve island status in the Houses of Parliament we will be subjected to being ripped off by ferry companies!

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by sylvia richardson

13th November 2012, at 16:23:20

lets hope they sort the ferrys out first and formost otherwise tourism will be severely disrupted

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by Paul Strauss

13th November 2012, at 15:50:30

"Invitation" rather than "invite" in this context please.

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by Mike Crowe

13th November 2012, at 15:31:38

So many questions .................................

Any views or opinions presented in the comments above are solely those of the author and do not represent those of the Isle of Wight County Press.

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