THE number of cyclists hurt on Hampshire and Isle of Wight roads increased by eight per cent last year, with one killed and 190 seriously injured.
Police this week launched the Steer Clear campaign to cut the number of road casualties.
Officers will target cyclists who fail to stop at red lights and pedestrian crossings, and hand out information leaflets, high-visibility rucksacks and discount vouchers for protective equipment.
Campaign co-ordinator Sgt Darren Ord said: "We want to foster a culture of mutual respect between all road users to create a safer environment on the roads. We aim to do this through education, enforcement and engaging with the public, whether they are motorists, cyclists or pedestrians."