Red Funnel's Dancing Jim is VisitEngland's tourism superstar

Jim O'Reilly, a Red Funnel employee who uses his own dance moves as he directs cars on and off the ferries, came first place in the national competition, organised by the Daily Mirror.

Jim, 53, was nominated by Visit Isle of Wight. The competition recognises the dedication and passion of those working in the tourism industry and is awarded to an individual who goes above and beyond the call of duty to ensure visitors have an unforgettable experience.

Visit Isle of Wight said: "We're enormously proud of the unforgettable visitor experience he brings to the Isle of Wight which has now been recognised in this national competition."

Watch Jim's reaction to the news below.