Richard Thornton up a yacht’s mast to explain the charity project.
UK SAILING Academy’s boss wants other managers to follow in his 'footsteps’ — up a 100ft mast.
UKSA chief exec, Richard Thornton, took a selfie from the unrivalled vantage point atop the mast of an ocean-going Farr 65 to explain how people can raise funds for the Cowes charity.
The Boss Up a Mast challenge invites managers to scale the heights during an evening between August 3-5.
"The idea is they can only come down once they have got out their little black books and phoned all their contacts to raise funds for UKSA," Mr Thornton said.
On a YouTube clip, Mr Thornton explains how the challenge can be done and about the work of the charity.
More information and to see the YouTube clip, visit firstname.lastname@example.org