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Spot of hover for fashion brand

Tuesday, September 4, 2012 - 15:17

THE JOURNEY to work was a little different for Isle of Wight commuters this morning (Tuesday).
Staff at Hovertravel swapped their uniforms to model the latest clothes from eco-fashion brand, Rapanui in the first ever catwalk fashion show on board a hovercraft.
The event was held to showcase Rapanui’s new season collection ahead of London Fashion Week, which is due to take place between September 14 and 18.
The staff chose T-shirts and tops to wear, giving passengers the chance to see the latest trends in casual wear made from sustainable materials.
Loretta Lale, commercial and marketing manager of Hovertravel, said: "Rapanui is a great eco-friendly clothing brand based on the Isle of Wight.
"We are always keen to support local businesses from the Island, especially ones that aim to make a genuine contribution to sustainability as that is something that here at Hovertravel we aim to do ourselves."
Rob Drake-Knight, co-founder of Rapanui, said: "We were really excited to be able to show our 2012 collection to the Hovertravel passengers, giving them a taste of the catwalk in their seats as they travelled across the Solent."

 


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