Spot of hover for fashion brand

By a County Press reporter

Published on Tuesday, September 04, 2012 - 15:17


Spot of hover for fashion brand

Staff at Hovertravel model clothes from Rapanui for Isle of Wight commuters. Picture courtesy of Rapanui.

THE JOURNEY to work was a little different for Isle of Wight commuters this morning (Tuesday).

Staff at Hovertravel swapped their uniforms to model the latest clothes from eco-fashion brand, Rapanui in the first ever catwalk fashion show on board a hovercraft.

The event was held to showcase Rapanuiā€™s new season collection ahead of London Fashion Week, which is due to take place between September 14 and 18.

The staff chose T-shirts and tops to wear, giving passengers the chance to see the latest trends in casual wear made from sustainable materials.

Loretta Lale, commercial and marketing manager of Hovertravel, said: "Rapanui is a great eco-friendly clothing brand based on the Isle of Wight.

"We are always keen to support local businesses from the Island, especially ones that aim to make a genuine contribution to sustainability as that is something that here at Hovertravel we aim to do ourselves."

Rob Drake-Knight, co-founder of Rapanui, said: "We were really excited to be able to show our 2012 collection to the Hovertravel passengers, giving them a taste of the catwalk in their seats as they travelled across the Solent."


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