Spot of hover for fashion brand

By a County Press reporter

Tuesday, September 4, 2012


Spot of hover for fashion brand

Staff at Hovertravel model clothes from Rapanui for Isle of Wight commuters. Picture courtesy of Rapanui.

THE JOURNEY to work was a little different for Isle of Wight commuters this morning (Tuesday).

Staff at Hovertravel swapped their uniforms to model the latest clothes from eco-fashion brand, Rapanui in the first ever catwalk fashion show on board a hovercraft.

The event was held to showcase Rapanui’s new season collection ahead of London Fashion Week, which is due to take place between September 14 and 18.

The staff chose T-shirts and tops to wear, giving passengers the chance to see the latest trends in casual wear made from sustainable materials.

Loretta Lale, commercial and marketing manager of Hovertravel, said: "Rapanui is a great eco-friendly clothing brand based on the Isle of Wight.

"We are always keen to support local businesses from the Island, especially ones that aim to make a genuine contribution to sustainability as that is something that here at Hovertravel we aim to do ourselves."

Rob Drake-Knight, co-founder of Rapanui, said: "We were really excited to be able to show our 2012 collection to the Hovertravel passengers, giving them a taste of the catwalk in their seats as they travelled across the Solent."


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