SUPERFAST broadband is now available to thousands of Isle of Wight households.
Hot on the heels of the launch of 50Mb broadband in September, Cowes-based WightFibre has launched 100Mb broadband with immediate availability to 16,000 households around the Newport, Cowes and Ryde areas.
The company, which was the first to offer fibre optic broadband on the Island, said superfast broadband was the next step in its ongoing upgrade programme, which will also see the launch of a new high-definition TV service next month.
At home, a family can be simultaneously downloading a movie, watching on-demand TV, surfing the internet and playing games online.
The company said a whole album could be downloaded in less than 30 seconds and a feature-length HD movie in less than eight minutes.
John Irvine, chief executive of WightFibre, said: "We have worked hard to launch this even faster service aimed at the most demanding of our customers and we don’t think the new service will disappoint."
Cllr David Pugh, leader of the Isle of Wight Council, welcomed the announcement.
He said: "It is great to see an Island company taking the lead on the deployment of super high-speed broadband. This is good news for both consumers and businesses.
"For businesses, this helps make the Island an attractive place for start-ups and new investment."
Mr Irvine added: "Speeds of 200Mb will be available in 2013 and, with fibre optic cable available to the premises, businesses can enjoy practically unlimited broadband speeds."