Tourism group puts focus on holiday parks

By Martin Neville

Saturday, March 1, 2014

 

HOLIDAY parks are the latest sector to join Visit Isle of Wight (VIOW).

Eight parks have joined the organisation under the British Holiday and Home Parks Association banner.

They are Appuldurcombe Gardens Holiday Park, Cheverton Copse Holiday Park/Healthfield Park, Grange Farm, The Old Mill Park, The Orchards Holiday Park, Sandhills Park, Waverley Park Holiday Centre and Whitefield Forest Touring Park.

In 2012, VIOW said tourism visitor spending had pumped an extra £20 million into the Island economy.

Figures for the third quarter of last year showed the highest number of short break visitors in eight years — 37 per cent more than 2012.

However, not all accommodation sectors saw such a dramatic improvement.

David Thornton, VIOW chief executive, said: "In 2013, the static caravan and chalet market, which represents as much as a quarter of the Island’s bed stock, didn’t do as well as other areas.

"These first-class holiday parks, independently owned and operated, where the personality of each property is its key strength, will form the focus of the new advertising campaign."

Many of the Island’s holiday parks have set up a marketing group and are working with VIOW to see what can be done collectively to achieve improvements.

Research shows women are the key decision makers on holiday choices and in its spring marketing campaign, VIOW is running printed and digital advertisements in national women’s magazines focusing on "small and friendly independent holiday parks".

A new page for the parks promoting a range of value-added deals will also be launched on the VIOW website.

Reporter: martinn@iwcpmail.co.uk

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by Mike Crowe

2nd March 2014, at 20:05:37

Thank you Neil

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by alan naylor

2nd March 2014, at 19:35:02

You are just not answering the question or facing the facts on the island you must ask yourself how did we get here .You are in total denial in every post that apposes your view You always finalised with an absract repy like your last And Neil good luck to you and all you do but it d ont get to the nub of the island problem just a small percent it falls far short of whats needed Do have a word with our friend and try to explain the growing potatoes and flower gardens are not going to cut it

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by Mike Crowe

2nd March 2014, at 19:08:32

Neil I have got to ask you this question. To what degree and to what percentage is your trade/profession/business linked to the tourist trade? would your business survive if tourism stopped tomorrow?

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by Mike Crowe

2nd March 2014, at 17:06:28

Alan I could pull your posting to pieces because of the narrow view you have of the Isle of Wight. Your posting shows that you don't really have a clue about what goes on in the business world, especially on the Island and I also feel that your posting is an insult to those trades men and trades women on the Island.

I have been working for the last week with a prominent Isle of Wight businessman and because of this thread I asked him the following question, "To what extent is your business reliant on the tourist trade. Or put another way, if tourism stopped dead tomorrow, would your business survive?' To the first part he replied 'not a lot' and to the second part 'Yes'.

I won't name this man, but I assure you that you 'know of him' and are aware of his work.

Oh and by the way, he is an employer.

Alan. Drop your sick attitude and look at the Island in a little bit of a brighter light.

Would you like me to pull your next "Anti IOW" posting apart?

Any views or opinions presented in the comments above are solely those of the author and do not represent those of the Isle of Wight County Press.

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