Tourism group to unveil new campaigns

By a County Press reporter

Friday, December 20, 2013


Tourism group to unveil new campaigns

Visit Isle of Wight CEO David Thornton.


NEW tourism campaigns for 2014 will be one of the items on the agenda at an event called The Big Tourism Ticket early next year.

Visit Isle of Wight (VIOW) and Visit England (VE) are holding the industry event on Wednesday, January 22, at Quay Arts in Newport.

It is intended to stimulate engagement and debate with the wider tourism industry on the Island and update the industry about significant changes to, share UK and Island research, and announce new campaign themes for 2014.

There will be a number of short industry presentations, including ways to grow your business and top social media tips and ideas as well as a question and answer session.

In addition, VE will be there to share the latest UK visitor economy research data while VIOW’s new sustainable transport marketing executive, Tom Ransom, will talk about a new Cyclists Welcome scheme.   

Guests on the day will also hear how the heritage and arts and culture sectors were now working alongside tourism to grow the overall appeal of the UK’s number one holiday Island.

David Thornton, VIOW’s CEO, said: "At this event we will present a review of our first year and launch our 2014 marketing opportunities.

"It’s a great opportunity for anyone with a vested interest in visitors to meet the destination management stakeholders group, hear how we can work together to capitalise on the Island’s tourism brand and help us mould our plans for the future."

*Due to the popularity of the event, which had sold out, a second session has been organised.

Anyone interested in attending can contact Quay Arts on (01983) 822490.


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Displaying the last 10 of 27 comments - Show All Comments

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by Den Young

22nd December 2013, at 09:42:42

but you are not getting the point, advertise all you like free of otherwise, when the overnors look at the ferry price that's the end of that in most cases

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by Mike Crowe

20th December 2013, at 21:33:39

Kevin. Ideas which work in an email. And it costs nothing!!

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by Steve Smith

20th December 2013, at 20:40:16

Well fancy that Mike asking questions again, and getting the answers!

How about returning the favour and telling us who is going to finance your "Bridge"? or will we still be asking the same question this time next year?

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by Mike Crowe

20th December 2013, at 20:37:23

Kevin I received a letter a few years back which proves a point "Dear Mr Crowe, I have just seen your article in our local paper, a bit late, but at the time, 6 months ago, we were moving and I used the paper to wrap some glasses. We are just unpacking and your posting has come to light ..................................." (Funny how old newspapers are so fascinating ;-)

An article in a local newspaper, put in there FREE was 'still there' 6 months later .... OK?

I have been interviewed on nearly all, if not all BBC Local Radio stations. End result? A waste of time for contacts and response. Once the interview is over the listener is interested in the next item.

I will email you Kevin

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by Kevin Daniells

20th December 2013, at 18:49:09

No, you are quite right about the advert on TV. There is always a limited window due to cost and also the wealth of channels on offer.

All of our advertising budget comes from the advertising space that we sell, we receive no contributions from as we are a Private Company. So if you can give me some ideas on how to create free advertising let me know.

I do have some exciting things planned for our Anniversary and if they come off will co a long way towards free advertising and exposure. We have a beautiful Island, we just need to shout about it.

You can contact me on

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by Mike Crowe

20th December 2013, at 18:40:30

If someone misses the advert on TV Kevin, can they see it tomorrow?

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by Kevin Daniells

20th December 2013, at 18:03:19

I am not sure what you mean Mike?

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by Mike Crowe

20th December 2013, at 17:57:12

Kevin, which 8 words in your posting do consider the most 'long lasting'? (and by that I mean will be there tomorrow and the day after?)

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by Kevin Daniells

20th December 2013, at 17:38:35

We do get free editorial in local papers and surprisingly we have a tremendous following on Twitter which really works for late availability and special offers.

The most cost effective advertising is the internet. It is very often the first port of call for people now, accessing the internet with smart phones, tablets and computers.

It always tickles me when you look at the usage of the server. It jumps considerably when people are on tea breaks etc.

We get around 1.4 million UNIQUE VISITORS a year to the site. Unique visitors are when a site users ip address is recorded once as appose to a Hit, which is every time they click the mouse. That is is a tremendous audience for the Island.

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by Mike Crowe

20th December 2013, at 17:24:12

but Kevin all that costs money!!!

Nothing free?

Any views or opinions presented in the comments above are solely those of the author and do not represent those of the Isle of Wight County Press.

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