The beach at Freshwater Bay, lovely all year round.
A £260,000-plus international campaign to promote the Island as a first-class holiday destination is under way.
The Island’s marketing campaign for tourism, Just Add Water, will this year have a greater emphasis on online marketing, using for the first time popular social networking sites.
This includes Facebook and YouTube, where more user-generated content can be used such as videos and photos, as well as visitors’ and residents’ comments.
Flickr and Twitter will also be used, with the Isle of Wight Council encouraging Islanders to upload their images of the Island.
Online search engines Google and Yahoo are also being used to promote the Island with the use of online adverts, with the tourism website, www.visitwight.co.uk, heavily promoted.
Another new innovation is the display of promotional material on LED screens in central London during peak commuter times.
The campaign also involves more traditional types of advertising such as billboards, national newspapers, magazine advertising and ads on the London tube network.
"With the so-called 'staycation’ holiday still popular, we must position the Isle of Wight so it is uppermost in people’s minds when they are thinking of a quality holiday destination," said Cllr George Brown, cabinet member responsible for tourism.
"While traditional marketing methods are valid and successful, it is important we have a greater focus towards online and social networking marketing because sites such as YouTube and Facebook have millions of users, all of whom could be potential visitors."
The campaign is also promoting the Isle of Wight Chamber of Commerce, Tourism and Industry 2010 Isle of Wight Accommodation Guide.
Reporter: martinn@iwcpmail.co.uk