Tourism website a hit

By a County Press reporter

Wednesday, January 8, 2014

 

Tourism website a hit

Visit Isle of Wight's website.

THE official Isle of Wight visitor website is now more popular than many of its competitors, including Devon, Wiltshire and Hampshire.

In August last year, www.visitisleofwight.co.uk even bypassed Dorset and the Lake District, the UK’s top destinations, welcoming more than 300,000 unique visitors from across the globe during the summer months.

Visit Isle of Wight has announced major improvements to their award-winning site, including:

•The removal of commission payments.

•An overhaul of the navigation system to allow quicker and easier searching and browsing of all web pages, properties and attractions.

•More choices and options; businesses need only pay for the tools and functions they need, rather than having to buy packages.

David Thornton, Visit Isle of Wight chief executive, said the organisation spent more than £1 million promoting the Island last year and web advert income was an important part of that fund, allowing them to pay for TV and cinema advertising as well as a range of marketing and exhibitions.

"Every pound spent with us is reinvested in marketing the Isle of Wight and matched by the Isle of Wight Council and our Solent travel partners — helping us to attract even more visitors to the Island," said Mr Thornton.

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