THE Chartered Institute of Marketing (CIM) has launched a new initiative to help improve marketing practice and create an encyclopaedia of knowledge, tools and information.
The Online Knowledge Centre will provide a showcase of current marketing knowledge compiled by top marketing professionals and academics which can be accessed on website www.cim.co.uk
The recent free e-newsletter for marketing professionals from the CIM in Cookham is already proving a winner worldwide.
What's New in Marketing, a joint venture between the (CIM) and international multimedia company Proactive Productions, provides monthly advice on everything from e-marketing to exhibiting.
It has already attracted more than 8,000 subscribers. To subscribe visit www.wnim.com
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article