Wightlink puts festivals centre stage for new campaign

By a County Press reporter

Friday, May 30, 2014

 

Wightlink puts festivals centre stage for new campaign

Revellers at Bestival, one of the Isle of Wight events at the heart of a new Wightlink campaign, #Wightlive. Picture by Jennifer Burton.

WIGHTLINK has launched a new social media campaign it hopes will help boost the number of visitors to the Isle of Wight this summer.

At the heart of the #Wightlive campaign, run in conjunction with Visit Isle of Wight, are some of the Island’s biggest events, including the Isle of Wight Festival, Garlic Festival and Bestival.

Festival-goers will be invited to post pictures of their experiences on a special #Wightlive website www.wightlive.co.uk and using social media such as Twitter, Instagram and Facebook.

All the photos will be entered into a contest with the winners chosen by an online public vote. The grand prize will include tickets to six major festivals in 2015.

Wightlink head of marketing Mark Persad said: "It is the first time we have really joined up social media with Island events in this way and we are overwhelmed by the excitement and support we are already receiving from the Island and Festival organisers.

"Wightlink is committed to supporting the cultural activities of the Island, we are a key part of Island Life and our #Wightlive campaign proves that."

The competition centres on six events:

• Isle of Wight Festival, June 12-15

• Isle of Wight Festival of the Sea, June 16-23

• V-Dub Island, August 14-18

• The Garlic Festival, August 16-17

• Bestival, September 4-7

• Isle of Wight Cycling Festival, September 13-28

We picked a few of our favourites from over the years.

Grohl

Foo Fighters frontman Dave Grohl relaxing backstage at the Isle of Wight Festival with a copy of the County Press supplement. Picture by Laura Holme.

Rider

A rider hits new heights as part of the Isle of Wight Cycling Festival. Picture by Jennifer Burton.

Chewie

A youngster at the Isle of Wight Garlic Festival bumps into an unlikely visitor, a Wookie from Star Wars.

Bestival selfie

Ebb Philips rocks out on stage with Nile Rodgers and Chic at Bestival.

VDub

Bitten by the V-Dub Island bug. Picture by Peter Boam.

Florence

Florence dazzles the crowd at Bestival. Picture by Robin Crossley.

Pink

Pink makes an unforgettable entrance at the Isle of Wight Festival. Picture by Jennifer Burton.

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by Ellie Sorensen

2nd June 2014, at 09:31:24

Of course I don't think they should offer discounts. I just think they should offer their normal fares, not hugely marked up fares. End of.

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by Steve Smith

1st June 2014, at 10:43:34

Ellie, it's supply and demand, show me any business in Newport offering discounts during the festivals. How many cafes raise their prices? Look at Cowes Week, how many local businesses raise their prices?

Not saying it's right but lowering their fares will not result in more people coming to the Island as those ferries are already full.

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by Ellie Sorensen

1st June 2014, at 06:01:49

Sorry Steve, I don't think that hugely inflating the ferry crossing prices during festival time is acceptable. I don't mean they should drop their normal prices, just that they shouldn't bump them huge levels to milk the people who are coming to the Island for the festival, especially as that also punishes Islanders who are using the ferries on those weekends but have nothing to do with the festival. I appreciate it's business, but it doesn't make it right.

http://www.iwcp.co.uk/news/features/festival-or-not-how-can-this-be-a-fair-fare-59268.aspx

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by Steve Smith

31st May 2014, at 12:02:48

But Ellie, the ferries are full during festival times, if they dropped their prices they would just end up with less money for the same service. Why would any company do that?

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by Ellie Sorensen

31st May 2014, at 09:29:08

Ironic given that Wightlink charge absolutely extortionate fares during festival time. If you want more people to come to the Island, maybe try dropping your fares rather than creating a hastag.

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by Alex Pick

30th May 2014, at 19:41:59

it is such good fun

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by Gaspard Postlethwaite

30th May 2014, at 12:34:35

Well done Wightlink!

Any views or opinions presented in the comments above are solely those of the author and do not represent those of the Isle of Wight County Press.

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