GOLF
AN Isle of Wight company has teamed up with American Golf, the European Tour and Sky Sports to run a series of free golf shows.
Sandown’s Provision Events (PVE) will work in partnership with the trio to provide the shows in 2017, starting at the ExCeL London on April 7, to coincide with The Masters.
The shows will target non-golfers and existing players, in a bid to increase participation and make the game more accessible to newcomers and families.
PVE has worked with American Golf for a number of years, helping to organise, build and manage the shows.
The company’s co-founder, Nick Clemens, said: "We are delighted to be re-engaged by American Golf and are ready to hit the ground running at ExCeL.
"I believe this initiative could be massive for golf in the UK and it will be extremely rewarding to be part of a potentially game-changing project."
Other shows will be held at two European Tour events, the Aberdeen Asset Management Scottish Open in July and the British Masters, from September 28 to October 1.
Daniel Gathercole, American Golf’s director of marketing and communications, added: "PVE’s experience working on the European Tour for many years made the decision to use their services an easy one.
"They are passionate about golf and they love and care about the game as much as us.
"Knowing we have PVE working to achieve the same goals is hugely reassuring for all the team at American Golf."