A NEW scam email is doing the rounds on the Isle of Wight — and the public has been warned not to fall for it.

Trading Standards have been advised of a scam email that has been received by Island residents, allegedly from the TV Licensing department.

The email is entitled "Your Direct Debit payment request was declined by your bank" and the content of the email suggests the recipient's TV license needs to be renewed.

A spokesperson from the Isle of Wight Council's Trading Standards team said: "If you receive this email delete it immediately and do not click on the link – it is a scam. No legitimate company will ever contact you in this way."