Sugar Smart campaign launched on the Isle of Wight

To combat this, a new initiative, launched by the Isle of Wight Council, will raise awareness of hidden sugars, and the impact they have on the health of Islanders.

SUGAR SMART Isle of Wight was informed by a 2016 survey which identified Islanders wanted action on hidden sugars.

The council will work in partnership with the Isle of Wight NHS Trust, leisure services, Isle of Wight Chamber of Commerce, and Isle of Wight Clinical Commissioning Group on the project.

Workplaces, schools and other organisations can sign up to the initiative and pledge to cut the amount of sugar, either through swapping snacks available in vending machines, or changing what food is available in cafeterias.

When organisations sign up to the scheme, they will receive an information pack and pledge card to advise them on hidden sugars.

Cabinet member for adult social care and public health, Cllr Clare Mosdell, said: “We know there are many causes for obesity including genetics, behaviour, the environment and our culture.

“SUGAR SMART Isle of Wight is a great opportunity for us to work together to help our local community, to raise awareness of hidden sugars.

“I would encourage all Islanders, employers, food businesses, local retailers and schools to make a pledge to the initiative and help raise awareness of hidden sugars in food.”

Diets high in sugar can lead to weight gain and obesity, which in turn can cause a range of social and health problems, including type two diabetes and cardiovascular disease — as well as related psychological and social problems, including stress, depression and bullying.

High levels of sugar also increase the risk of tooth decay.

Dr Ben Browne, GP at East Cowes Medical Centre, said: "Making changes to what we eat is never easy, but every small action from local partners can make a real difference in helping us all achieve diets that will do us less harm and make us more aware of hidden sugar in everyday food.”