IT IS the charity craze that is sweeping the world, so when Isle of Wight County Press editor Alan Marriott was asked to take the Ice Bucket Challenge, there was no way he could refuse.
After being nominated by cricketing friend Gary Breitenstein, Alan took the chilly plunge last night (Thursday).
His effort followed those of County Press colleagues, sports editor Clare Newman and Robin Crossley.
Anyone nominated has to be filmed (you can see Alan's effort below) having a bucket of ice water poured over their head. They then nominate three others to take the challenge.
The challenge started as a fundraiser in the US for ALS (amyotrophic lateral sclerosis), a type of Motor Neurone Disease.
In this country it has raised cash for the Motor Neurone Disease Association and Macmillan Cancer Support.
Alan pledged to make donations to both the UK charities and nominated two personal friends, Jeremy Weekes and Jon Bilton, and his younger son, Tom, to get a soaking.
Alan, 52, said: "It was a bracing refresher after a busy deadline day in the CP office.
"It was good to do something silly for two great causes."
See below to find out more about Motor Neurone Disease and how you can donate.
£ How to donate
What is Motor Neurone Disease?
According to NHS Choices, Motor Neurone Disease is a rare condition that affects the nervous system, causing progressive weakness, usually with muscle wasting.
It affects around 2 in every 100,000 people.
It occurs when specialist nerve cells in the brain and spinal cord called motor neurones stop working properly. Motor neurones control important muscle activity, such as:
The exact causes are unclear. In about 5% of cases there is a family history of either motor neurone disease or a related condition called frontotemporal dementia. In most of these cases faulty genes have been identified as contributing to the condition.
There is no single test to diagnose motor neurone disease and diagnosis is based mainly on the opinion of a neurologist. Sometimes specialised tests are needed to rule out other possible conditions.
Find out more on the NHS Choices website.
Click here to find out how to donate to MND
Click here to find out how to donate to Macmillan Cancer Support
Watch Alan Marriott's Ice Bucket Challenge below: